About Us

About Us

23+
Years Experience
About Correlation Business Advisory

Inspiring Business Globally

Correlation Business Advisory was conceptualised in early 2021 when our Co Founders saw a need for an international advisory that focused on the new fundamentals and directions that companies were diverging in.


With the world ever moving towards online trade as a primary means of doing business, and where an online presence is vital, international collaboration has become a necessity. With our team having vast experience across various industries and being based on two continents, we are ideally placed to assist in guiding mature companies forward while equally helping raise startups to the global stage.


Our diverse team is passionate, innovative and most importantly customer centric. The team’s unique perspective allows a global view which will be applied at all times when viewing the best path to growing your company.

Our History

Correlation Business Advisory's journey began in early 2021, born from a vision to address the evolving needs of businesses in an increasingly digital and globalized world. Our founders recognized a critical gap in the market: the need for an international advisory firm that could navigate the new fundamentals and directions that companies were rapidly adopting.

The Genesis

As the world shifted towards online trade as a primary means of conducting business, our co-founders identified several key trends:

  1. The growing importance of a strong online presence for businesses of all sizes
  2. The necessity of international collaboration in a connected global economy
  3. The need for guidance in both mature companies seeking to adapt and startups aiming for global reach

With their extensive experience spanning multiple industries and continents, our founders were uniquely positioned to address these emerging challenges.

Building a Global Perspective

From inception, Correlation Advisory was designed to leverage a global viewpoint:

  • Our team is strategically based across two continents, providing a truly international perspective
  • We've cultivated a diverse team with experience across various industries, ensuring we can understand and assist businesses regardless of their sector
  • Our approach combines the agility needed to help startups reach the global stage with the expertise required to guide mature companies through digital transformation

Our Team

At the heart of Correlation Advisory is our team - passionate, innovative, and above all, customer-centric. Our founders have carefully curated a vibrant and diverse group of professionals, each bringing unique insights and experiences to the table. This diversity allows us to:

  • Offer a global view when considering the best path for growing your company
  • Provide tailored solutions that consider both local nuances and international best practices
  • Adapt our approach to suit businesses at any stage of development

Our Experience

With our founders bringing over 30 years of combined experience in business and management consultancy, Correlation Advisory stands on a solid foundation of expertise. This wealth of knowledge and experience sets us apart in the marketplace, enabling us to:

  • Understand the complexities of various business types across different sectors
  • Offer insights based on a long history of successful implementations
  • Adapt time-tested strategies to the new realities of the digital business landscape

Our Commitment

Since our inception, we have remained committed to our core principles:

  1. Embracing innovation to stay ahead of market trends
  2. Maintaining a customer-centric approach in all our engagements
  3. Leveraging our global perspective to provide comprehensive solutions
  4. Continuously expanding our expertise to meet the evolving needs of businesses

As we look to the future, Correlation Advisory continues to evolve, always with an eye towards helping our clients navigate the complexities of the modern business landscape. Our history is still being written, with each client success adding a new chapter to our story of growth, innovation, and international collaboration.